Strawberry Shortcake increases Latin American, European presence
Strawberry Shortcake continues to show her relevance in Latin America and Europe through a series of new licensing deals.
The Latin American deals were forged by American Greetings Corporation and international licensing agent Exim Licensing, on behalf of Cookie Jar Entertainment’s licensing arm CPLG, and include a renewed direct-to-retail partnership with Ripley in Chile, a DT Entertainment live traveling show in Latin America as well as eight additional licensees in Brazil, where the brand has shown considerable traction.
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The Latin American deals were forged by American Greetings Corporation and international licensing agent Exim Licensing, on behalf of Cookie Jar Entertainment's licensing arm CPLG, and include a renewed direct-to-retail partnership with Ripley in Chile
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